Graham English

According to John Geraci, Millennials (Americans born 1977-1994) mistrust advertising. But they recognize the power of long-term messages–like repeated TV ads–as opposed to the internet’s instant advertising methods.

“New technologies rarely actually replace existing technologies. They tend to reposition them.”

A fundamental difference between the digital and analog ages is content in the analog world is tied to the medium. In the digital world, content is not tied to the medium. It can be cut and pasted. The producer isn’t in control anymore and the consumer can make the content better.

How to harness the power of interactive media:
Targeting will win the money. The shotgun approach to advertising isn’t effective anymore.

From: iMedia Connection Podcast

“Millennials Rising : The Next Great Generation (Vintage Original)” (Neil Howe, William Strauss)

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Tags: advertising, Internet, Millennials, podcasts, Technology, TV

This entry was posted on Friday, April 7th, 2006 at 12:45 pm and is filed under Business, Prose. You can leave a comment if you follow my Living Room Rules. If not, you can leave a trackback from your own site.