I found a great article on the power of words. Since I’m currently blogging a series on advanced language patterns, it’s very appropriate.
Talk all you want to, Flores says, but if you want to act powerfully, you need to master “speech acts”: language rituals that build trust between colleagues and customers, word practices that open your eyes to new possibilities. Speech acts are powerful because most of the actions that people engage in — in business, in marriage, in parenting — are carried out through conversation. But most people speak without intention; they simply say whatever comes to mind. Speak with intention, and your actions take on new purpose. Speak with power, and you act with power.
This brings meaning to mastering advanced language patterns. Get ready because tomorrow we’ll begin mastering Sleight of Mouth patterns. They’re a lot of fun. 
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