Posts Tagged ‘PPC’

April 5th, 2007
6:13 pm
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AdWords Makes Two Changes

First, they changed the background color of the top ads from blue to yellow. No real big deal to advertisers there. It’s the second change that could make a significant difference to your CTR.

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March 30th, 2007
10:47 am
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Keep Your Eyes Open For Google Pay-Per-Action Launch

Google AdWords Pay-Per-Action is in beta and they’re answering your questions here. I’ll be watching closely how they plan to handle advertising accounts that get very low conversion. If you only pay-per-action, what happens when nobody takes an action? Was that free branding you just got?
Also in AdSense news, the AdSense API is ready for [...]



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about graham

I'm a songwriter and recording artist who sings, plays keyboards, and explores the vast world of sound hoping to find some magical moments along the way. I'm also a Mac geek.

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