Mark Cuban did a vanity search on Google and found a personal message via Google Adwords. The advertiser figured he could get Mark’s attention by bidding on his name as a keyword and by writing an ad directed to him.
Talk about highly targeted marketing!
Link: Eurekster The Best Sales Idea I have seen in a long time
Ian says
What a fantastic bit of lateral thinking! Thanks for the tip. I wonder how many NLP coaches could be using this idea to reach their top prospects.
Graham English says
I was floored when I read it. And it’s really cheap to bid on someone’s name.