Warner Bros. is looking to promote bands in virtual worlds.
Warner Bros. Records is looking to create Second Life environments for some of its bands, judging this blog post by its director of technology, Ethan Kaplan. Kaplan writes that he wants to hire “someone who knows Second Life like the back of their hand to create a mini-world type thing for a band of ours.” (via clickableculture)
Also found via Web Idol:
Sony has discovered a new artist not by sitting in a club, but by scanning the Web for talent.
Not only do you have to market your music in this world, now you have to market yourself in the virtual world!