You’ll notice at the bottom of the following article is a link to the blog search engine, Technorati:
Seth Godin and Robert Scoble hipped me to this. If I link to this page in one of the most popular newspapers in Europe, I’ll get a link on this page: “Blogs discussing this story”
It won’t do me much good in terms of generating targeted traffic. I’m just illustrating a point–That the blogosphere is designed to create connections. And nobody knows this better than word of mouth evangelists, Seth and Scoble.