When you login to your AdSense account today, you'll notice a brand new video units link under the AdSense setup tab. Now you can earn money from YouTube videos. All the details are available at the Inside AdSense blog. … [Read more...]
The Best Ad The Democrats Have Had In Years
Nothing is more powerful than using your opponents words to make your case. … [Read more...]
Happy Friday the 13th!
Adwords Ad Scheduling Announced
From Introducing ad scheduling: Today we released ad scheduling, an advanced campaign management feature that allows you to determine when your ads run. I've been waiting for Adwords ad scheduling for a long time. … [Read more...]
Google Video Ads
If you've got the kind of product or service that needs demonstrating, Google video ads look very promising. On the other hand, putting an extra click between the visitor and the advertiser is probably going to lower CTR compared to text ads. But the … [Read more...]
Google Disapproved Ads Now Auto-Update
It used to be that if you had one of your Google ads disapproved, Google would manually review the edited ad before making it active again. Now all you do is edit the ad and it goes live. No more manual review. Cool. Because I sometimes waited 24 to … [Read more...]
The Future Of The TV Commercial Is From The Past
I was just talking about Marketing to the Millennials where I quoted John Geraci: "New technologies rarely actually replace existing technologies. They tend to reposition them."Check out Mark Cuban: The future of the TV commercial is from the … [Read more...]
Marketing To The Millennials
According to John Geraci, Millennials (Americans born 1977-1994) mistrust advertising. But they recognize the power of long-term messages--like repeated TV ads--as opposed to the internet's instant advertising methods. "New technologies rarely … [Read more...]