Where the entire ad block used to be clickable on Google's AdSense content network, now only the Title and URL are clickable. This will probably suck at first, as your AdWords and AdSense CTR drops. But over time, it will probably improve your … [Read more...]
How To Expand Your Google Adwords Keywords With TextMate
There are lots of tools out there to expand your Google AdWords keywords by adding brackets (exact match) and quotes (phrase match) to your keyword list. Some of them are free, some are not, and even fewer options are available for Mac. But if you … [Read more...]
Check Your Google Adwords Account Today
There was a minor change made to the [tag]Google[/tag] [tag]Adwords[/tag] quality score last night. This could impact your minimum bids so you'll want to login and see if you need to make any adjustments. … [Read more...]
AdWords Makes Two Changes
First, they changed the background color of the top ads from blue to yellow. No real big deal to advertisers there. It's the second change that could make a significant difference to your CTR. … [Read more...]
Go Get Your Google Website Optimizer Now
Google's multivariate testing app, Website Optimizer, just opened to the public. It can help you increase your conversion rates and best of all, it's free! … [Read more...]
Keep Your Eyes Open For Google Pay-Per-Action Launch
Google AdWords Pay-Per-Action is in beta and they're answering your questions here. I'll be watching closely how they plan to handle advertising accounts that get very low conversion. If you only pay-per-action, what happens when nobody takes an … [Read more...]
Adwords Ad Scheduling Announced
From Introducing ad scheduling: Today we released ad scheduling, an advanced campaign management feature that allows you to determine when your ads run. I've been waiting for Adwords ad scheduling for a long time. … [Read more...]
Google Video Ads
If you've got the kind of product or service that needs demonstrating, Google video ads look very promising. On the other hand, putting an extra click between the visitor and the advertiser is probably going to lower CTR compared to text ads. But the … [Read more...]
Google Disapproved Ads Now Auto-Update
It used to be that if you had one of your Google ads disapproved, Google would manually review the edited ad before making it active again. Now all you do is edit the ad and it goes live. No more manual review. Cool. Because I sometimes waited 24 to … [Read more...]
Google Adwords As Messaging Service?
Mark Cuban did a vanity search on Google and found a personal message via Google Adwords. The advertiser figured he could get Mark's attention by bidding on his name as a keyword and by writing an ad directed to him. Talk about highly targeted … [Read more...]