Boing Boing posted an article summarizing Jakob Nielsen's findings that web-headlines benefit from the use of the passive voice. Great copywriters will tell you that your headlines need powerful action words and compelling benefits to get the … [Read more...]
Tips On Using Wordtracker
John Alexander, who, by the way, is giving away his ebook, Wordtracker Magic, which I paid good money for a couple years back, gave some great tips for finding keywords using Wordtracker. When you attempt to research a specific phrase that is … [Read more...]
Where Do You Begin If You Think You’ve Been Penalized By Google?
Rand Fishkin has posted an excellent flow chart for determining how to handle a Google penalty. Speaking of Google penalties, Google webmaster tools just added a form to report paid links. … [Read more...]
Duplicate Content And The Problogger Group Writing Project
I wouldn't be doing my job if I didn't mention the SEO consequences of duplicating the entire list from Darren Rowse's Group Writing Project. It's never a good idea to duplicate someone else's content on your own blog. You now have duplicate … [Read more...]
Automation As Part Of An Integral Life Practice
Most repetitive tasks are energy sucks. Opening the same web pages every day, clicking our way around the cybersphere, answering the same questions to our customers, all of these tasks are relatively low-value and cumulatively add up to a large chunk … [Read more...]
GTD: Automator Wants To Know What You Are Doing Right Now
I'm into systems. I love figuring out how to get from point A to point B and then optimizing the process as efficiently as possible. Better yet, I love being able to turn a system on and not have to think about it again. This is one of those … [Read more...]
Top 10 Twitter DOs and DON’Ts
You've got a blog. You've got email, SMS, and IM. These are great tools for communication. Email and text messaging are two-way conversations. Blogging is mostly a one-to-many conversation. But what about something in-between? Twitter is part … [Read more...]
WebDev Best Practice: Use Dark Fonts On Light Backgrounds
People read content 32% faster on dark font on light backgrounds. Read the full report. … [Read more...]