These are defining moments for America. We hardly seem very United these days. What's been interesting for me is to see how these two very different campaigns choose to deliver their messages in the closing hours. Marketers know that emotions make … [Read more...]
Headlines On The Web Benefit From Passive Voice
Boing Boing posted an article summarizing Jakob Nielsen's findings that web-headlines benefit from the use of the passive voice. Great copywriters will tell you that your headlines need powerful action words and compelling benefits to get the … [Read more...]
A Copywriting Legend Left Us This Week
I won't say much because I didn't know him. But I knew his legend. His good friend and world-class copywriter, John Carlton, says it best. … [Read more...]