From Hybrids and the "metrospiritual" segment: The New Demographic: Lifestyles of Health and Sustainability (LOHAS) or "metrospiritual." The writer goes on to argue that hybrids the four-wheeled embodyment of this $227 billion segment, which … [Read more...]
Get Hip To Your Consumer “Mecosystems”
From Get Down with the People: Today I participated in a meeting with a group of senior marketers from one of the largest global companies in the world. At one point the exec who convened the team asked me point blank, "Steve, what's the most … [Read more...]