I was just talking about Marketing to the Millennials where I quoted John Geraci: "New technologies rarely actually replace existing technologies. They tend to reposition them."Check out Mark Cuban: The future of the TV commercial is from the … [Read more...]
Marketing To The Millennials
According to John Geraci, Millennials (Americans born 1977-1994) mistrust advertising. But they recognize the power of long-term messages--like repeated TV ads--as opposed to the internet's instant advertising methods. "New technologies rarely … [Read more...]