I was just talking about Marketing to the Millennials where I quoted John Geraci:
“New technologies rarely actually replace existing technologies. They tend to reposition them.”
Check out Mark Cuban: The future of the TV commercial is from the past:
I think the traditional commercial break will be the salvation of TV.
Crazy. How can I say that you say. What is my logic you ask.
Well, I would make one big change. I would make commercials live productions.
Thats right, live commercials. Straight out of the 1950s.
Its not a technical challenge. Its easy.
Its not a creative challenge.
It’s a positioning change. Brilliant!