I was just talking about Marketing to the Millennials where I quoted John Geraci: "New technologies rarely actually replace existing technologies. They tend to reposition them."Check out Mark Cuban: The future of the TV commercial is from the … [Read more...]
Marketing To The Millennials
According to John Geraci, Millennials (Americans born 1977-1994) mistrust advertising. But they recognize the power of long-term messages--like repeated TV ads--as opposed to the internet's instant advertising methods. "New technologies rarely … [Read more...]
Lawrence Lessig On Indie Fairness
Lawrence Lessig professor of law at Stanford Law School and founder of its Center for Internet and Society. He's leading the conversation about the challenges of intellectual property and copyright in the digital age. From his blog: The band Beatnik … [Read more...]
A Smart Business Model
It looks like Dave Winer hasn't stopped blogging yet. Good thing... Fred Wilson's favorite business model: "Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, … [Read more...]
Get Hip To Your Consumer “Mecosystems”
From Get Down with the People: Today I participated in a meeting with a group of senior marketers from one of the largest global companies in the world. At one point the exec who convened the team asked me point blank, "Steve, what's the most … [Read more...]
Lenses, Filters And The Long Tail
Yesterday, I was talking about The Long Tail and how there's a lot of opportunity in being a filter to lay-people. I've been getting some really good quality traffic from being a filter over at Squidoo. Last week my songwriting lens was the 3rd most … [Read more...]
Your Best Stuff
From Your best stuff: So, the question: should you put your best song on the free CD? If it's your best song, and it's free, then no one will pay to get it from iTunes. And if it's the best song on the album, maybe no one will buy the album since … [Read more...]
The Long Tail
From Anything but business as usual: Chris Anderson, editor-in-chief of Wired magazine, coined "[tag]The Long Tail[/tag]": A [tag]theory[/tag] based on "the world of abundance" where instead of being obsessed with the head of the tail--the 20 … [Read more...]
Advice From The Marketing Rebel
I'm reading the most recent [tag]Marketing[/tag] Rebel Rant by John Carlton. You won't find it online - You have to pay plenty for this information. The theme is the difference between introverts and extroverts and knowing how to market to each … [Read more...]
Arctic Monkeys: Rock’s First Web Success?
From Wired: Rock's First Web Success? The U.K. indie quartet Arctic Monkeys has built a loyal following thanks to internet word-of-mouth, P2P and grass-roots promotion. Here's how giving away songs for free can help you sell hundreds of thousands of … [Read more...]
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