If you're using Feedblitz to syndicate your feed via email, make sure you are subscribed to your own feed. For some reason Feedblitz choked on me for a couple of days. Nothing seemed to be wrong. Green lights all the way. But it choked anyway. And my … [Read more...]
The Future Of The TV Commercial Is From The Past
I was just talking about Marketing to the Millennials where I quoted John Geraci: "New technologies rarely actually replace existing technologies. They tend to reposition them."Check out Mark Cuban: The future of the TV commercial is from the … [Read more...]
Marketing To The Millennials
According to John Geraci, Millennials (Americans born 1977-1994) mistrust advertising. But they recognize the power of long-term messages--like repeated TV ads--as opposed to the internet's instant advertising methods. "New technologies rarely … [Read more...]
Dr. Richard S. Wallace holds the key to celebrity…
And he's not giving away his secrets. Drats! Maybe you can get more out of his sexy gatekeeper than I could. Graham: Who is Graham English? ALICE: Some famous celebrity, right? That's a good question. Graham: I wish. Because Graham English is … [Read more...]
Get Hip To Your Consumer “Mecosystems”
From Get Down with the People: Today I participated in a meeting with a group of senior marketers from one of the largest global companies in the world. At one point the exec who convened the team asked me point blank, "Steve, what's the most … [Read more...]
Flamers Threaten The State Of The Blogosphere
A nasty war has been flaming around Dave Winer. It's sad to watch. I have to admit that since I've been reading Dave's blog for a long time now, I find he has a neurotic attachment to being the victim from time to time. He is only human. It's nothing … [Read more...]
The Long Tail
From Anything but business as usual: Chris Anderson, editor-in-chief of Wired magazine, coined "[tag]The Long Tail[/tag]": A [tag]theory[/tag] based on "the world of abundance" where instead of being obsessed with the head of the tail--the 20 … [Read more...]
What is RSS and Why Do I Care?
RSS (Really Simple Syndication) allows you to syndicate or subscribe to the feed of a website, blog or almost any media content online (not just articles, it can be music, video or almost any digital media). So instead of having to go visit each and … [Read more...]