From Wired: Rock’s First Web Success?
The U.K. indie quartet Arctic Monkeys has built a loyal following thanks to internet word-of-mouth, P2P and grass-roots promotion. Here’s how giving away songs for free can help you sell hundreds of thousands of records. In Monkey Bites.
They encouraged file sharing. They wrote good songs. They broke records.
The music industry doesn’t understand the current state of marketing and promotion. The Arctic Monkeys are selling hundreds of thousands of records to an increasing online and offline audience.
The first thing to model is still the well-written song.