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A Big Day For DIY Artists

July 9, 2008

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Last.fm This announcement comes from Last.fm today:

This is a big day for DIY artists as it marks the first time that musicians not affiliated with a label or royalty collection agency can collect revenue direct from a free streaming music platform. We’re very proud to now offer DIY artists the same royalty opportunities as those presented to record labels acts.

Now’s the time to upload your music to Last.fm. Then sign up for the Artist Royalty Program in the Music Manager.

In other Last.fm news, subscribers have been given access to the new Last.fm beta, which includes a facelift and improved user experience. One notable benefit is when you make your music available to download free, it will be included in iTunes podcasts, reaching an even larger audience.

Great times for DIY artists!

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Tempered Enthusiasm For 1,000 True Fans

April 25, 2008

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Kevin Kelly is back with some feedback on his article, 1,000 True Fans, by musician Robert Rich.

So let’s look a bit at the finances. If I can make about $5-$10 per download or directly sold CD, and I sell 1000, I clear a maximum of $10,000 for that year’s effort. That’s not a living. Let’s say, after 20 concerts I net about $10,000 for three to four months worth of full time effort. That’s not a living.

It’s not all doom and gloom for the fringe musician. But it does provide a realistic story from an avant garde artist trying to “speak my personal truth, regardless of the cost.”

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1,000 True Fans And The Long Tail

March 6, 2008

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Kevin Kelly writes that the long tail is a blessing for aggregators (Amazon, Netflix) and consumers. But not so for creators. The solution is to find 1,000 True Fans.

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.

If your “True Fan” will purchase everything you produce, or spend $100 a year, with 1,000 fans you can earn $100,000 a year. But you’re not limited to earning money from True Fans. Lesser fans will also purchase some of your material. Momentum could even kick in and get you that hit you’ve been wanting. But as you can see, a hit is not necessary to earn a respectable living as an artist.

There are some brilliant ideas in this article, 1,000 True Fans. Read it now!

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The Top 10 Music Social Networks

February 22, 2008

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I just discovered a new music marketing blog (hat tip to Gerd Leonhard). The post that caught my immediate attention was The Top 10 Music Social Networks. Glad to see my favorite social music site, Last.fm, is on the list.

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Gerd Leonhard’s Music2.0 Book Just Released

February 21, 2008

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Gerd Leonhard, co-author of The Future of Music, just released his new book, Music2.0. This 227 page book is available in print form or as a “pay what you want” pdf.