Graham English
Songwriter, Recording Artist, and Blogging Musician
Songwriter, Recording Artist, and Blogging Musician
In Boulder, I used to the ride the bus every morning to my job with an older gentlemen named Charles. I tell you this because I was happy to see his story go viral in a video yesterday.
Kevin Kelly is back again with some feedback on his article, 1,000 True Fans, by musician Robert Rich. Read on…
Kevin Kelly writes that the long tail is a blessing for aggregators (Amazon, Netflix) and consumers. But not so for creators. Read on…
I just discovered a new music marketing blog (hat tip to Gerd Leonhard). The post that caught my immediate attention was The Top 10 Music Social Networks.
Seth Godin dishes 14 tips to musicians on the cusp between old and new media. Read on…
Ed Dale is doing his third 30-day challenge again. The challenge has a modest goal: to earn $10 dollars on the internet with absolutely no out-of-pocket expenses. The entire program is free to join.
I’m excited to see what Ed and his team have in store. I’ve followed Ed Dale a while now and can tell [...]
I just found out about some new free software for increasing conversion on landing pages. It’s very interesting and I’ve been coming up with all kinds of ways to use it myself.
Also, they have a great quiz that you can take to analyze your business. It gives you a custom 5-page report with valuable tips [...]
Merlin Mann just pointed to a New York Times Magazine article about Jonathan Coulton and The Hold Steady. These artists are thriving in the post-CD music world through intimate virtual relationships with their fans.
Music promotion through blogs and social networks like MySpace is getting more and more powerful. Managing this vast world of Web 2.0 [...]
First of all, hypnotic language, I believe, has lost much of its power due to saturation in marketing and media. While many of the principles still apply, the actual language needs to evolve. The best case I have heard in support of this comes from Ari Galper. He understands this very well and has fresh [...]
From Introducing ad scheduling:
Today we released ad scheduling, an advanced campaign management feature that allows you to determine when your ads run.
I’ve been waiting for Adwords ad scheduling for a long time.
If you’ve got the kind of product or service that needs demonstrating, Google video ads look very promising. On the other hand, putting an extra click between the visitor and the advertiser is probably going to lower CTR compared to text ads. But the visitor might be more qualified so I predict the conversion rate [...]
It used to be that if you had one of your Google ads disapproved, Google would manually review the edited ad before making it active again. Now all you do is edit the ad and it goes live. No more manual review.
Cool. Because I sometimes waited 24 to 48 hours before my ads would go [...]
Mark Cuban did a vanity search on Google and found a personal message via Google Adwords. The advertiser figured he could get Mark’s attention by bidding on his name as a keyword and by writing an ad directed to him.
Talk about highly targeted marketing!
Link: Eurekster The Best Sales Idea I have seen in a long [...]
From Get Down with the People:
Today I participated in a meeting with a group of senior marketers from one of the largest global companies in the world. At one point the exec who convened the team asked me point blank, “Steve, what’s the most important thing we need to do as marketers in this new [...]
I’m reading the most recent marketing Rebel Rant by John Carlton. You won’t find it online - You have to pay plenty for this information.
The theme is the difference between introverts and extroverts and knowing how to market to each type.
…that understanding human nature means going deep into the head of other people, and allowing [...]
From Wired: Rock’s First Web Success?
The U.K. indie quartet Arctic Monkeys has built a loyal following thanks to internet word-of-mouth, P2P and grass-roots promotion. Here’s how giving away songs for free can help you sell hundreds of thousands of records. In Monkey Bites.
They encouraged file sharing. They wrote good songs. They broke records.
The music industry [...]
In the war against music file swapping, there have been countless casualties. Napster and Grokster are a few that come to mind. But, even with the industries clamp down on file sharing, new technologies have emerged to make this fight, against such financial loss, impossible to win. One such free technology, BitTorrent, created by Bram [...]
about grahamI'm a songwriter and recording artist who sings, plays keyboards, and explores the vast world of sound hoping to find some magical moments along the way. I'm also a Mac geek.
Obama blog spell check fail: http://bit.ly/jeomh 29 mins ago
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