Seth Godin dishes 15 tips to musicians on the cusp between old and new media.

  • The new thing is never as good as the old thing, at least right now
  • Past performance is no guarantee of future success
  • Copy protection in a digital age is a pipe dream
  • Interactivity can’t be copied
  • Permission is the asset of the future
  • A frightened consumer is not a happy consumer
  • This is a big one: The best time to change your business model is while you still have momentum
  • Remember the Bob Dylan rule: it’s not just a record, it’s a movement
  • Don’t panic when the new business model isn’t as ‘clean’ as the old one
  • Read the writing on the wall
  • Don’t abandon the Long Tail
  • Understand the power of digital
  • Celebrity is underrated
  • Value is created when you go from many to few, and vice versa
  • Whenever possible, sell subscriptions

The opportunity of digital distribution is this:

When you can distribute something digitally, for free, it will spread (if it’s good). If it spreads, you can use it as a vehicle to allow people to come back to you and register, to sign up, to give you permission to interact and to keep them in the loop.

This is a philosophy to commit to memory. There’s much needed explanation at his original post: Music lessons

ShareThis

If you want to be notified the next time I post something, sign up for email alerts or subscribe to my RSS feed. Thanks for visiting!

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5 out of 5)
Loading ... Loading ...