First, they changed the background color of the top ads from blue to yellow. No real big deal to advertisers there. It's the second change that could make a significant difference to your CTR. … [Read more...]
Keep Your Eyes Open For Google Pay-Per-Action Launch
Google AdWords Pay-Per-Action is in beta and they're answering your questions here. I'll be watching closely how they plan to handle advertising accounts that get very low conversion. If you only pay-per-action, what happens when nobody takes an … [Read more...]