Graham English
Songwriter, Recording Artist, and Blogging Musician
Songwriter, Recording Artist, and Blogging Musician
Where the entire ad block used to be clickable on Google’s AdSense content network, now only the Title and URL are clickable. This will probably suck at first, as your AdWords and AdSense CTR drops. But over time, it will probably improve your AdWords content network ROI. As for AdSense publishers, it should improve your [...]
There are lots of tools out there to expand your Google AdWords keywords by adding brackets (exact match) and quotes (phrase match) to your keyword list. Some of them are free, some are not, and even fewer options are available for Mac. But if you use TextMate a lot, like me, then you’ll enjoy this [...]
There was a minor change made to the Google AdWords quality score last night. This could impact your minimum bids so you’ll want to login and see if you need to make any adjustments.
First, they changed the background color of the top ads from blue to yellow. No real big deal to advertisers there. It’s the second change that could make a significant difference to your CTR.
Google’s multivariate testing app, Website Optimizer, just opened to the public. It can help you increase your conversion rates and best of all, it’s free!
Google AdWords Pay-Per-Action is in beta and they’re answering your questions here. I’ll be watching closely how they plan to handle advertising accounts that get very low conversion. If you only pay-per-action, what happens when nobody takes an action? Was that free branding you just got?
Also in AdSense news, the AdSense API is ready for [...]
From Introducing ad scheduling:
Today we released ad scheduling, an advanced campaign management feature that allows you to determine when your ads run.
I’ve been waiting for Adwords ad scheduling for a long time.
If you’ve got the kind of product or service that needs demonstrating, Google video ads look very promising. On the other hand, putting an extra click between the visitor and the advertiser is probably going to lower CTR compared to text ads. But the visitor might be more qualified so I predict the conversion rate [...]
It used to be that if you had one of your Google ads disapproved, Google would manually review the edited ad before making it active again. Now all you do is edit the ad and it goes live. No more manual review.
Cool. Because I sometimes waited 24 to 48 hours before my ads would go [...]
Mark Cuban did a vanity search on Google and found a personal message via Google Adwords. The advertiser figured he could get Mark’s attention by bidding on his name as a keyword and by writing an ad directed to him.
Talk about highly targeted marketing!
Link: Eurekster The Best Sales Idea I have seen in a long [...]
about grahamI'm a songwriter and recording artist who sings, plays keyboards, and explores the vast world of sound hoping to find some magical moments along the way. I'm also a Mac geek.
Why Americans Don't Like Jazz http://dyske.com/paper/778 14 hrs ago
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