Songwriter, Recording Artist, and Blogging Musician
Mark Cuban did a vanity search on Google and found a personal message via Google Adwords. The advertiser figured he could get Mark’s attention by bidding on his name as a keyword and by writing an ad directed to him.
Talk about highly targeted marketing!
Link: Eurekster The Best Sales Idea I have seen in a long time
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about grahamI'm a songwriter and recording artist who sings, plays keyboards, and explores the vast world of sound hoping to find some magical moments along the way. I'm also a Mac geek.
First Listen: MGMT, 'Congratulations' http://ff.im/-hSQ1x 8 hrs ago
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What a fantastic bit of lateral thinking! Thanks for the tip. I wonder how many NLP coaches could be using this idea to reach their top prospects.
I was floored when I read it. And it’s really cheap to bid on someone’s name.