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Google Adwords As Messaging Service?

April 15, 2006 By Graham English

Mark Cuban did a vanity search on Google and found a personal message via Google Adwords. The advertiser figured he could get Mark’s attention by bidding on his name as a keyword and by writing an ad directed to him.

Talk about highly targeted marketing!

Link: Eurekster The Best Sales Idea I have seen in a long time

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Filed Under: Business, Prose Tagged With: AdWords, Google, marketing

About Graham English

Graham English is a musician, author, and entrepreneur.

Comments

  1. Ian says

    April 18, 2006 at 5:09 PM

    What a fantastic bit of lateral thinking! Thanks for the tip. I wonder how many NLP coaches could be using this idea to reach their top prospects.

  2. Graham English says

    April 19, 2006 at 12:01 AM

    I was floored when I read it. And it’s really cheap to bid on someone’s name.

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