CEOs build trust and get money from shareholders by making quarterly PowerPoint presentations detailing their past successes and future plans. Why wouldn't the President of The United States of America use this simple and powerful technology to build … [Read more...]
Can Hit Songs Really Be Reduced To Science? I Mean, Really?
In the news right now: The Science of Hit Songs: People pick favorites largely on what others have deemed popular, a new study finds. The study itself may be new but the principle isn't. Robert Cialdini, Ph.D., in an academic setting, created … [Read more...]