Graham English

Posts Tagged ‘Millennials’

The Future Of The TV Commercial Is From The Past

I was just talking about Marketing to the Millennials where I quoted John Geraci:
“New technologies rarely actually replace existing technologies. They tend to reposition them.”
Check out Mark Cuban: The future of the TV commercial is from the past:
I think the traditional commercial break will be the salvation of TV.
Crazy. How can I say that you [...]

Marketing To The Millennials

According to John Geraci, Millennials (Americans born 1977-1994) mistrust advertising. But they recognize the power of long-term messages–like repeated TV ads–as opposed to the internet’s instant advertising methods.
“New technologies rarely actually replace existing technologies. They tend to reposition them.”
A fundamental difference between the digital and analog ages is content in the analog world is tied [...]