Posts Tagged ‘advertising’

October 9th, 2007
7:56 am
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Google AdSense Launches New Video Units

When you login to your AdSense account today, you’ll notice a brand new video units link under the AdSense setup tab.


October 25th, 2006
11:25 pm
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The Best Ad The Democrats Have Had In Years

Nothing is more powerful than using your opponents words to make your case.


October 13th, 2006
12:14 pm
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Happy Friday the 13th!

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June 16th, 2006
9:57 am
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Adwords Ad Scheduling Announced

From Introducing ad scheduling:
Today we released ad scheduling, an advanced campaign management feature that allows you to determine when your ads run.
I’ve been waiting for Adwords ad scheduling for a long time.


May 26th, 2006
1:29 pm
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Google Video Ads

If you’ve got the kind of product or service that needs demonstrating, Google video ads look very promising. On the other hand, putting an extra click between the visitor and the advertiser is probably going to lower CTR compared to text ads. But the visitor might be more qualified so I predict the conversion rate [...]


May 26th, 2006
11:34 am
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Google Disapproved Ads Now Auto-Update

It used to be that if you had one of your Google ads disapproved, Google would manually review the edited ad before making it active again. Now all you do is edit the ad and it goes live. No more manual review.
Cool. Because I sometimes waited 24 to 48 hours before my ads would go [...]


April 8th, 2006
12:21 am
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The Future Of The TV Commercial Is From The Past

I was just talking about Marketing to the Millennials where I quoted John Geraci:
“New technologies rarely actually replace existing technologies. They tend to reposition them.”
Check out Mark Cuban: The future of the TV commercial is from the past:
I think the traditional commercial break will be the salvation of TV.
Crazy. How can I say that you [...]


April 7th, 2006
12:45 pm
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Marketing To The Millennials

According to John Geraci, Millennials (Americans born 1977-1994) mistrust advertising. But they recognize the power of long-term messages–like repeated TV ads–as opposed to the internet’s instant advertising methods.
“New technologies rarely actually replace existing technologies. They tend to reposition them.”
A fundamental difference between the digital and analog ages is content in the analog world is tied [...]



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about graham

I'm a songwriter and recording artist who sings, plays keyboards, and explores the vast world of sound hoping to find some magical moments along the way. I'm also a Mac geek.

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