Graham English

There are ways of giving commands to people without their conscious awareness of ever having received a command. The trick is to embed the command within a sentence that’s specifically designed to bypass the conscious mind.

Let’s take a look at the following sentence:

“You really should buy this book.”

Contrast that sentence with this one:

“You know, some people find, as they imagine themselves having God-like power over people, that they really want to buy this book.”

Wow! What a difference, isn’t it?

You see, with some carefully placed language patterns and some well thought out commands, you can direct your listener’s imagination. When you direct their imagination, you direct their mind.

Are you beginning to see how powerful this is?

Are you curious to learn more? Well, you can continue to do just that. Fortunately, it’s easy to just keep reading on…

The power to direct someone’s behavior through language is fascinating. Simply put, figure out what they wants, what you want them to do, and connect them in such a way that they can’t resist.

Here’s an example:

Let’s say you want a prospect to join your network marketing team. Through some basic conversation, you’ve discovered that the prospect hates his job and wishes he had more free time to do what he loves, painting.

You say the following, “John, if you were to look at a blank canvas, and see yourself painting your idea life, what would it be like if you were to just paint over that job you want to quit with the bright and cheerful colors of job freedom, and picture yourself joining my team today so that you can begin to do what you love.”

Do you think we’ve got his attention?

Let’s take a closer look at that sentence. First, we didn’t tell him to do anything. We asked him if you were to… big difference. And the instant he goes inside himself to pose that question, what do we do? We hit him with an embedded command: look at a blank canvas… see yourself painting your ideal life. Now we’ve got him right where it counts — we’ve captured his emotions by speaking to his love of painting. And again we embed the command, paint over that job you want to quit, within the hypothetical, if you were to. Then we’re associating the command to picture yourself joining my team with the bright and cheerful colors of job freedom and of doing what you love.

Can you picture that prospect smiling as he goes inside himself and imagines that scene?

You may be thinking to yourself, “This sounds great. I find out what moves my prospects emotionally and I push those buttons. But HOW do I push those buttons?”

It’s easier than you think. In fact, it’s a simple formula:

Hypnotic Phrases + Command Verbs + States, Processes, or Experiences = Embedded Commands

Let’s take the following hypnotic phrase, you don’t have to, add it to the command verb, become, and then add the state, very excited. We end up with the phrase, “you don’t have to become very excited.”

What’s happening here? The prospect hears the words, you don’t have to, and thinks, “Good, I’m off the hook.” Which then releases the prospect’s critical factor and in goes the embedded command, become very excited.

Pretty cool, huh? Of course, you don’t have to send me testimonials detailing how this information has changed your life for the better.
Appendix A will be an entire glossary of Hypnotic Language Patterns that you may find yourself wanting to memorize and put into practice… just as soon as you finish reading this.

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