From Introducing ad scheduling: Today we released ad scheduling, an advanced campaign management feature that allows you to determine when your ads run. I've been waiting for Adwords ad scheduling for a long time. … [Read more...]
Google Video Ads
If you've got the kind of product or service that needs demonstrating, Google video ads look very promising. On the other hand, putting an extra click between the visitor and the advertiser is probably going to lower CTR compared to text ads. But the … [Read more...]
Google Disapproved Ads Now Auto-Update
It used to be that if you had one of your Google ads disapproved, Google would manually review the edited ad before making it active again. Now all you do is edit the ad and it goes live. No more manual review. Cool. Because I sometimes waited 24 to … [Read more...]
Google Adwords As Messaging Service?
Mark Cuban did a vanity search on Google and found a personal message via Google Adwords. The advertiser figured he could get Mark's attention by bidding on his name as a keyword and by writing an ad directed to him. Talk about highly targeted … [Read more...]
Get Hip To Your Consumer “Mecosystems”
From Get Down with the People: Today I participated in a meeting with a group of senior marketers from one of the largest global companies in the world. At one point the exec who convened the team asked me point blank, "Steve, what's the most … [Read more...]
Advice From The Marketing Rebel
I'm reading the most recent [tag]Marketing[/tag] Rebel Rant by John Carlton. You won't find it online - You have to pay plenty for this information. The theme is the difference between introverts and extroverts and knowing how to market to each … [Read more...]
Arctic Monkeys: Rock’s First Web Success?
From Wired: Rock's First Web Success? The U.K. indie quartet Arctic Monkeys has built a loyal following thanks to internet word-of-mouth, P2P and grass-roots promotion. Here's how giving away songs for free can help you sell hundreds of thousands of … [Read more...]
BitTorrent: The Final Nail in the Music Industry Coffin?
In the war against music file swapping, there have been countless casualties. Napster and Grokster are a few that come to mind. But, even with the industries clamp down on file sharing, new technologies have emerged to make this fight, against such … [Read more...]