Graham English
Songwriter, Recording Artist, and Blogging Musician
Songwriter, Recording Artist, and Blogging Musician
I was just talking about Marketing to the Millennials where I quoted John Geraci:
“New technologies rarely actually replace existing technologies. They tend to reposition them.”
Check out Mark Cuban: The future of the TV commercial is from the past:
I think the traditional commercial break will be the salvation of TV.
Crazy. How can I say that you [...]
According to John Geraci, Millennials (Americans born 1977-1994) mistrust advertising. But they recognize the power of long-term messages–like repeated TV ads–as opposed to the internet’s instant advertising methods.
“New technologies rarely actually replace existing technologies. They tend to reposition them.”
A fundamental difference between the digital and analog ages is content in the analog world is tied [...]
Lawrence Lessig professor of law at Stanford Law School and founder of its Center for Internet and Society. He’s leading the conversation about the challenges of intellectual property and copyright in the digital age. From his blog:
The band Beatnik Turtle has released an “Indie Band Survival Guide” (free, as in CC). They’ve also now practiced [...]
It looks like Dave Winer hasn’t stopped blogging yet. Good thing…
Fred Wilson’s favorite business model: “Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc, then offer premium priced value added services or an enhanced version [...]
From Get Down with the People:
Today I participated in a meeting with a group of senior marketers from one of the largest global companies in the world. At one point the exec who convened the team asked me point blank, “Steve, what’s the most important thing we need to do as marketers in this new [...]
Yesterday, I was talking about The Long Tail and how there’s a lot of opportunity in being a filter to lay-people. I’ve been getting some really good quality traffic from being a filter over at Squidoo. Last week my songwriting lens was the 3rd most blogged and my ear training lens was 4th. I was [...]
From Your best stuff:
So, the question: should you put your best song on the free CD?
If it’s your best song, and it’s free, then no one will pay to get it from iTunes. And if it’s the best song on the album, maybe no one will buy the album since they already have the song.
It’s [...]
From Anything but business as usual:
Chris Anderson, editor-in-chief of Wired magazine, coined “The Long Tail“: A theory based on “the world of abundance” where instead of being obsessed with the head of the tail–the 20 percent of products that are hits–it’s the remaining 80% (which actually goes on forever) where the biggest money lies.
Main point: [...]
I’m reading the most recent marketing Rebel Rant by John Carlton. You won’t find it online – You have to pay plenty for this information.
The theme is the difference between introverts and extroverts and knowing how to market to each type.
…that understanding human nature means going deep into the head of other people, and allowing [...]
From Wired: Rock’s First Web Success?
The U.K. indie quartet Arctic Monkeys has built a loyal following thanks to internet word-of-mouth, P2P and grass-roots promotion. Here’s how giving away songs for free can help you sell hundreds of thousands of records. In Monkey Bites.
They encouraged file sharing. They wrote good songs. They broke records.
The music industry [...]
This is a really good article from one of my favorite blogs.
In all cases, there’s more money performing than recording:
Sillerman established himself in live performance, and those stripes shined brightly during the keynote. “In all cases, there’s more money performing than recording,” he said, noting that future artists may create business models that focus on [...]
Coolfer hipped me to the Billboard announcement that Rick Ruben was producing the new Metallica album.
I found a Pandora Metallica Radio Station and a Heavy Metal Playlist at Blogcritics.org to entertain you tonight.
Have you checked out Pandora and the Music Genome Project yet?
…we’ve created this extraordinary collection of music analysis, we think we [...]
Seth Godin has created a service called Squidoo. It’s a platform for you to share your expertise.
I’ve created two Squidoo lenses:
Ear Training Tips, Tricks and Shortcuts
Songwriting Tips, Tricks and Shortcuts
Where’s your area of expertise? Go reserve your Squidoo lens while it’s still available.
Loading ...A couple of weeks ago I finished reading the book, Naked Conversations, by Robert Scoble and Shel Israel. It continues the ideas set forth in The Cluetrain Manifesto that marketing is a conversation. But more importantly, it deals with how that conversation is flourishing through business blogging. The book doesn’t deal with music industry blogging [...]
Just imagine a world where you need to insert your credit card into a reader to be able to flush the toilet at a restaurant, where a userID and password is required to fill your bathtub, and where you secretly trade water jugs of rainwater with your neighbors. This is basically what we have in [...]
Arctic Monkeys make chart history:
Arctic Monkeys sell more than 360,000 copies of their album, making it the fastest-selling debut in UK chart history.
The Arctic Monkeys first built a loyal following on the Internet.
From Boing Boing: Can DRM be future-proof?:
Princeton’s Ed Felten and Alex Halderman continue to pre-publish sections from a major paper on the lessons to be learned from the Sony DRM debacle, in which it was discovered that the music label had deliberately infected its customers’ computers with malicious software that spied on them, destabilized their [...]
About this time last week (yeah, I know. Not much of a friday night. I had a cold) I uploaded my music to the Podshow Podcast Network. It took about me 10 minutes.
By Monday, I was published on Grok Radio (Episode 9). Thanks Doug and Susan.
Yesterday I was published in the Netherlands on [...]
Here’s a great continuing series about digital pricing.
The Digital Pricing Conundrum, Part 1
The Digital Pricing Conundrum, Part 2
Part 3 is coming soon. I’ll keep you posted.
Update: Part 3 is here
Canadian music-management giant defends file-sharer from RIAA:
“Litigation is not ‘artist development.’ Litigation is a deterrent to creativity and passion and it is hurting the business I love,” insists McBride. “The current actions of the RIAA are not in my artists’ best interests.”
Great point. So refreshing to see people speak out that “get it.”
about grahamI'm a songwriter and recording artist who sings, plays keyboards, and explores the vast world of sound hoping to find some magical moments along the way. I'm also a Mac geek.
Epic Jon Stewart: http://www.thedailyshow.com/watch/thu-march-18-2010/conservative-libertarian 16 hrs ago
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